What is the space between two transitions called? Transition. Get it? Steady state is rare these days. To make sense of the world it can be handy to have a mental model (e.g., PEST, Four Frames), but don’t stop there. When facing uncertain circumstances, move forward but remain flexible. Get people involved in the conversation. Liberate, leverage, and re-assign resources to the right priorities. Treat storytelling as a strategic act.